My first CATW essay

Longhua.li

ENZ099

Professor C. Jason Smith

3/10/2014

In the passage “Hype” excerpted from Kalle Lasn, the author talks about too many advertisements are polluting our lives. She says, nowadays TVs and Radios are playing more advertisements than before. Consumers can easily see various Advertisements in anywhere. As a result, Advertisements are annoying the standard of life. The author thinks advertising pollution is a serious problem in our society. However, I disagree with the author’s point, and I think people are getting benefits from the advertisements.

            The most reason why I like advertisement that is because billboards deliver useful information to consumers the first time we can know new products from the TV Ads. As the author’s example “A company called VideoCarte installs interactive screens on supermarket carts so that you can see ads while you shop.” In other words, this company creates an easier way for shoppers watch Advertisements. Therefore, Consumers can easily find the market on sale products’ information on the small screen. . High way billboards give drivers direction of McDonalds or the nearest gas station. When I drive on a highway, I always use highway billboard to find a gas station or restaurants. Not only consumers get benefits from watching on Advertisements, but this industry also creates more jobs to our society. Logically, TVs and radio play more Ads means they need more employees to make Ads. So, Advertisement is good for consumers as well as our whole society.

            On the other hand, the author claims that too many advertisements are annoying audiences to watch TV programs. However, if we watch a non-Advertisement TV show, how much should we pay for the cable? The most TV companies’ profits are come from commercial Ads. TVs without Ads, audience should pay for the watching on News, weather, movies, dramas, and other TV programs. Moreover, before there was only one Car Company, now we have dozens of car makers. Before we had a small market, but now we have a big market, and the population has increased much more than before. Shouldn't be Advertisements increased? Commercial Advertisements support one hour TV shows for playing a minute Ads, isn't it fair enough?

            In the end, there are many benefits that commercial Advertisements give to our society. For example, we can easily get free commercial pen, cheap cable, and so on.   The point that I want convey is that commercial Ads are not polluting our society, consumers get benefits from watching on Ads. In my opinion I’d like to free watch TV with minute Ads, rather than pay for it without Ads.